At least this one wasn’t just me!
I made a TikTok about it on a whim.
It’s gotten over a million – a million(!) views. And for the whole first day, every few seconds, I’d be getting notifications like “I didn’t know this!” “I had no idea!” “Today I learned!”
I didn’t think a major reality show was a secret, but I guess it is!
And I’m actually INSANELY impressed that she was able to kind of get rid of it from her narrative. I feel like a lot of former American Idol finalists have that as a defining trait. And with her, people didn’t even know!
So, I think her marketing is ON POINT.
And I think her internal compass of always finding ways to reinvent yourself is on point.
So, I don’t think it’s a bad thing. It also can’t be like a state secret, because it was a major reality show, in which she got very far. It’s online for the world to see
But apparently it was somehow a secret, because my TikTok’s gone wild.
[And I think I will eventually delete it, because I put NO thought or energy into it. It’s not cute, and always literally who cares. Some people are taking it passively aggressively like I’m ‘against’ Jax, and I’m not. So, I don’t need to put that energy into the world.
Anyway, we’ll get into more tomorrow!