There are lots of schools of thought on internet and TikTok strategies.
And one is to just post, post, post, post – all the time, whatever it takes.
Throw everything at the wall, and keep whatever sticks.
To some extent, I think this is reasonable. And I think this is especially reasonable for me since I have not a huge following on any app, so no one’s paying that much attention to me.
If something doesn’t go well for me, barely anyone sees. And it can be gone, and no one will notice (probably). I curate my pages by deleting old things that aren’t relevant anymore, or aren’t interesting, or don’t get tons of likes. I like for new people to have the highlights. And for it to be easy to deep dive, if new people want to.
If you had tons of followers, there would be a bigger spotlight. But even some big people post with abandon.
I do definitely have a tendency to overthink content sometimes. And I’m trying to find that sweet spot of not overthinking, but thinking enough.
There are definitely some things – the Jax example is a semi-recent thing that comes to mind – where it’s like… had I known it was going to get over a MILLION views, I probably would’ve been more careful with my wording to try to be clearer that I wasn’t trying to be passive-aggressive to her.
Then again… controversy breeds clicks. So, maybe the fact that I could’ve been argued as passive aggressive is what brought all the views and clicks, so people could argue she was great and didn’t deserve my ‘passive-aggressive’ stuff.
Obviously I won’t post anything that I don’t stand behind. Like, there are things I could work better, or look cuter in – that kind of stuff. But of course I’m never gonna be spouting things that would get me canceled. (Well, except maybe when society changes enough that old views look awful. So, I dunno.)
But anyway, yeah, I do sometimes get caught in the trap of posting something. It doesn’t do great, I tweak it a little, and I exhaust my audience with a repost or two (because some people on TikTok say that’s like the thing to do if you’re not getting enough views… but sometimes it really does work!).
And then some things slip through the cracks that probably could’ve worked, but you didn’t hit at the right time, or you ‘wasted’ it early. (e.g. I think the story of Jermaine Jackson being my enemy is super funny. But I’ve already tried telling it like 3 separate times, and for various reasons those videos just never got it right. So, I can’t tell that again for a WHILE, if ever.)
So, I dunno… Not overthinking, not underthinking. It’s a hard line to walk sometimes! Including in this very post where I feel I circled the point, never quite made it, but think you probably get the gist. (Aye, aye, aye.)